Franke exhibition
FRANKE is a global leader in residential and professional kitchen, foodservice, and bath appliances. For FRANKE’s first North American marketing program release. I personally instrumental to exceeding their expectations and securing the relationship.
“Make it wonderful”
I led the kitchen exhibit design work for FRANKE, which involved several divisions: FRANKE BATH, FRANKE KITCHEN, and FRANKE COFFEE SYSTEMS. I was in charge of designing the layouts for all of FRANKE’s kitchen trade show events for three years, during which I collaborated with project manager team and key account managers in order to bring the client’s vision to life for the full marketing program.
The main idea behind FRANKE’s marketing during that time was summarized with the tagline “MAKE IT WONDERFUL.” All their products were conceptualized in Italy and imported to U.S. facilities.
During the whole process, we were careful about following the design guidelines, RAL colors for finishes, and having accurate production drawings for the final renderings. In harmony with FRANKE’s branding and values, I brought the “MAKE IT WONDERFUL” ideas and concepts into final visualization, securing enthusiastic approvals of the different Marketing managers, after which ET Global moved exhibits into production. Keeping in mind the client’s existing properties and budgetary boundaries was an element to the success.
Rhombus wall
The central component showcasing FRANKE’s brand identity is what we called “THE RHOMBUS WALL,” which basically consists of satin-brushed steel rhombuses with modular features that can be adjusted depending on the area designated for different shows during the year. The color scheme was carefully chosen for the exhibit to be in harmony with the holistic marketing program, conveying a clear and strong brand identity to clientele.
The center of the booth features a live kitchen demo with a recognized chef. The live demo area is carefully placed in the middle of the booth behind the rhombus wall to trigger curiosity with a surprising and mysterious element that is also inviting
Live kitchen demo
This draws curious people in to enjoy a moment surrounded by the kitchen product portfolio and immersed in the full sensory experience of cooking and its related emotions. The look and feel is consistent with FRANKE showrooms worldwide, communicating a consistent and solid brand message
